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Gilded youth automn-winter 2008

18 Mar, 2008

When aristocracy meets anarchy.

Cultures clash and tables are turned in the new Sassoon collection as the hoi polloi of the city streets storm the portals of the English aristocracy. The metropolitan chic of a short sharp Sassoon haircut becomes a badge of English eccentricity when worn with posh hunting pinks or the muted sage green of a Harris Tweed hacking jacket.Inspired by the fantasy of romantic rural life created in the films of William Powell and Emeric Pressburger in the early 1950s and Gerald Brockhurst’s society portraits of London’s wealthy and fashionable set in the 1930s, this collection presents a new look that mixes the urban and the pastoral.Cuts are a combination of soft graduation, rounded interior shapes and the long foppish fringes of the typical English gent. International Creative Director Mark Hayes says ‘The idea is to create a little cap of hair on top of the head and then short or long hair is left underneath creating a ‘shape on shape’ effect. This collection is all about marrying the metropolitan chic of Sassoon geometry with the aristocratic elitism of the heritage country look that England is renowned for.’ Colours are plucked from the morning dew of a country hedgerow or found in the dark green of the moss and purple heather of a bleak damp moor. Edward Darley, UK Colour Director says ‘ We’re using colours in a completely new way in this collection, lots of royal blue, starched white and ox-blood which are colours associated with traditional English dress rather than hair.’Rural England has been re-invigorated.  It’s rich traditions and heritage combined with Britain’s unique urban style to create a new look for a modern world. This is New Britannia. The Clipso group franchisees travelled to Paris recently for a specially organised L’Oréal Business Forum. As well as the tailor-made forum, the team had plenty of time to bond, including a trip to the Lido – the cabaret bar on the Champ-Elysées for an evening of music and dance. Said Russel McGrath, manager of Clipso, Watford:”L’Oréal Business Forum trip was a fantastic team-bonding weekend, full of great ideas, interesting marketing proposals and lots of fun”.

Vidal Sassoon 1 Vidal Sassoon 2 Vidal sassoon 3 Cut Colour: Sassoon Creative Team led by Mark Hayes | International Creative Director
Colour Product: Chromatology by Sassoon Professional
Products: Sassoon Professional
Make Up: Daniel Kolaric
Photographer: Colin Roy
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