GOSSIP ❤️ NEWS
Hairstylists

IN LOVING MEMORY OF GUY MASCOLO
1944 – 2009

A celebration of the life and work of this exceptional man,
Toni and the Mascolo family will be holding a memorial service at
Westminster Roman Catholic Cathedral, Victoria Street, London.
2.00pm -Friday 25th September 2009
An opportunity to come together and pay tribute to Guy Mascolo, all are welcome to join.

For further information please contact Michelle Dersookiasian,
PA to Mr GT Mascolo OBE
T : 07810 888 506 E : Michelle.d@mascolo.co.uk

VICTORIA SILVSTEDT for ERIC ZEMMOUR, NICE
Autumn-Winter Collection 09/10

“ The name Victoria Silvstedt is synonymous with charm and glamour. The top-model and actress illuminates an ultra-feminime feline collection, a veiled reference to the beauty of Hollywood stars.”

Hair by:
Eric Zemmour
L’Oréal Professionnel Hairdresser Ambassador
Photography:
Jules Egger

La domanda di consumo è sempre più debole, la donna ha cominciato a tagliare la spesa anche dal parrucchiere che a sua volta punta sui prodotti a basso costo (ma senza risolvere alcun problema).
In vista di un autunno che si annuncia difficile si preparano promozioni con tagli drastici dei prezzi.
Segnaleremo i più interessanti.

L’offerta scelta oggi:

Cosa cerca oggi il consumatore (e di conseguenza il parrucchiere)?
Cerca prodotti di MARCA a prezzi convenienti.
NO a prodotti qualunque a “bassi prezzi” !

SPIRAX COLLECTION

Hair by:
Mikel Luzea – Pamplona,  España
Photography:
David Muñiz

HOB SALONS is extending the number of salons in the group to 18 with three franchise salons due to open next month – including one in Leeds. Franchise of the Leeds salon are Danielle Hollis and Phil Hutchinson the first franchisees to come from outside the HOB Salons Organization. The other new franchises will open in the north London suburb of Southgate and West Hampstead, London.

Un nuovo gesto per esaltare la natura dei capelli fini
LISS ARDENT DE L’ORÉAL PROFESSIONNEL
Soin termo-lisciante per capelli sottili

Risultato visibile: Capelli setosi e perfettamente lisci. Trattamento profondo della materia capillare.
Tecnologia Double Zone: Incell e Proteine della Perla riparano e rinforzano la fibra capillare. Filtri UV e Acetato di Vitamina E proteggono dai danni del calore. Lo xilosio garantisce un’azione termo-protettiva.
Texture: Gel crema
Formato: 150ml
Il Gesto Professionale: Applicare una noce di prodotti sui capelli lavati e tamponati. Dopo averli asciugati con il phon, passare alla stiratura con la piastra per attivare al meglio il prodotto.

Il marchio italiano haircare sempre più protagonista negli USA .

DAVINES HAIRCARE, marchio del Gruppo Davines, noto per la sua filosofia di Bellezza Sostenibile, rafforza la sua presenza negli Stati Uniti con l’accordo appena concluso con uno degli hotel più glamour di New York: il Gramercy Park Hotel di Manhattan. Hotel assolutamente unico, disegnato dall’artista e regista Julian Schnabel, è di proprietà di Ian Schrager, il creatore del concetto di “ boutique hotel”, e deve il suo nome alla location all’interno del Gramercy Park. Ognuna delle 185 stanze del Gramercy Park Hotel è dotata di una luxe collection composta da numerosi prodotti per la cura personale scelti e selezionati con grande attenzione. A questo elenco di luxury brands si aggiunge per la prima volta Davines con MOMO shampoo e conditioner, una delle 5 famiglie Davines/Essential Haircare.

Roma, 11 – 13 ottobre 2009

Si svolgerà a Roma, dall’11 al 13 ottobre, l’evento clou della formazione REDKEN:
il Get Inspired. Attesissimo appuntamento che vedrà riuniti 400 acconciatori partner del brand, Get Inspired giunge così alla sua nona edizione proseguendo il suo percorso vincente nella proposta di sempre nuove ispirazioni.
I protagonisti internazionali
Tre diverse storie, tre diversi temperamenti, tre diversi modi di vivere l’hairstyling.
Per offrire ai partecipanti al Get Inspired una visione globale delle tendenze moda e delle tecniche per realizzarle.
– Carmody Homan, International Redken Artist.
– Kris Sorbie, Redken Education Artistic Director.
– Sam Villa, Redken Education Artistic Director.

The economy has taken a step back so we need to take two forward,” is the hairdressing philosophy of ROBERT CROMEANS, global artistic director for PAUL MITCHELL. Robert runs five salons across San Diego, Las Vegas and Tulsa and has implemented a variety of new strategies to deal with the current economic climate. Here is his advice for surviving the recession, as revealed at the Paul Mitchell Gathering 09.

1. YOU’VE GOT TO HAVE A ‘TA-DA’: Being mediocre is not good enough; you have to make a big deal out of everything you do in the salon. Think about the small things that can set your apart from your local opposition and, at the very least, make sure that you know every guest’s name to make them feel special. A surprise reveal can be a great way to really make an impact, so consider removing mirrors from the colour bar so that clients get the big wow factor when they see the finished look.
2. MAKE CHANGES FROM WITHIN: Forget about coming up with ideas and passing them down to the team. The best innovations are those that the team formulate themselves because they will believe in them and are more likely to follow them through. Get your team together and let them share their suggestions for growing the business – from creating a service menu to ideas for promotions, you might be surprised by what they come up with.
3. NEVER STOP LOOKING FOR NEW IDEAS: Keep an eye on the opposition as they might be developing new ideas that you can learn from, but look to businesses outside the hair industry too. Be it a special welcome greeting when you order room service in a hotel or a special offer on your receipt in the coffee shop, there are lots of businesses finding inventive ways to create the wow factor so don’t be afraid to adapt the best ideas you see.
4. HOST A ‘BOB’ DAY: After years of dismissing the idea of sales or service reductions, the current economic climate means it is time to re-think this strategy. A Beauty on a Budget (bob) day is the ideal way to get new clients through the door and help out those old clients who can no longer afford your services. To create a bob day, choose your quietest day of the week and create a drop-ins-only day where you offer clients 50% of the cost, but 100% of the experience. On this day, staff the salon with rising stars, who need to build confidence, as well as stylists that are looking to build their column. Once your staff have been introduced to the new clients, it is up to them to ensure they come back – either as walk-ins on a bob day or by booking an appointment at full price on in the future.