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| Two days filled with content-inspired fashion, excitement and fun for the Hair Fashion Show & Business MATRIX | |||||||||
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| Opening the event, the group ContestaRockHair , led by Alessandro Santopaoloand Massimo Bianco , who has staged a real theatrical performance full of punk-rock, bold and original in your hair has expressed his creative soul. The show wanted to tell the positive value of antagonism as a new form of expression and communication emerged in the mid 70s. Have shown that the fusion of elements far apart can become a daring creative play. Hair Rock denies he expressed his creativity by mixing an inspiration that comes from the street and the art of cutting hair. Always in partnership with MATRIX , the group comes up with new vehicles and trends in the eleven halls of Rome, Florence, Miami, New York and Shanghai. At the end of the first day, a gala dinner in the prestigious setting of the Monumental Complex of the Holy Spirit in Sassia. To open the second round of this event the Business Conference with Peter Falconi of Management Development Trades L’Oréal Produits Professionnels , focusing on the hair salon as a place of quality. The goal is to transform the hair salons in MATRIX places of excellence, true “destination shops”. The proper use of display techniques, care of the environment even in a “green”, the attention to cleanliness, smell right scenery and music, and the old art of committal, the total look of the staff The branding, management of security for themselves and customers, the showcase of visual impact as a business card of … were some of the topics. The next day, from Canada, the designer Darek Wierzbicki closed his performance with the training program of hair Fashion & Business Show. Darek was elected Hairdresser of the year in Canada. On the stage of Rome has submitted its proposals cut and color of inspiration dedicated to rock that pollutes the latest trends in giving bold and sexy look that will not go unnoticed. |
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