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Readings from `Overcoming the trap of mundane products.

28 Dec, 2010

Il Sole 24 ore
Andrea  Curiat
They call it ‘is the constant downward trend in prices մեկ high-quality products. And ‘Caused by Increasing Competition and the Emergence of new. That Companies reduce prices just to stay in business are Those That fall in the ‘trap’ the banality of Their products and I end up to dig the grave. The companies are saved That Are Those Who Can Constantly ITS innovate products, staying one step ahead of the competition and Desires of the Consumers.
What can Italian counter the pressure on margins Determined by the price collapse?
According Citterio, president of GIDP and board member of PMI-Assolombarda, “Companies That Fail to preserve price level of ITS products are Those That Improve Their performance, offering added value to justify the spending by the consumer.” While the price competition leads to ruin, But Then “Italian SME investing sufficiency research and development, Often upgrade human resources by introducing new skills.”
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