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| On March 22, 2011 was held on World Water Day, an event established by the UN General Assembly in 1992, which is repeated every year. In many countries of the world, the Day will be an opportunity to give life to concrete activities designed to raise awareness and involve the public. On this occasion, the brand Pureology years now busy with Green Cross International, environmental non-governmental organization, has announced a commitment for the 2011 all-Italian project for the Smart Water for Green Schools. The project includes a series of interventions in the school DAWU in Ghana, such as the construction of water collection systems located on roofs, toilets, sinks. In Italy, in 700 salons Pureology, from the month of March, for every product sold, € 1 will be donated to the project. A direct and specific involvement for hairdressers and their clients in fundraising. € 1 is equivalent to one week of clean water for a child in Ghana. |
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news n°
27948
