CHINA BEAUTY EXPO (CBE), held its 19th edition from 7th to 9th of May 2014 in the prestigious Shanghai New International Expo Centre. The fair reported excellent results, meeting expectations and going far beyond. CBE confirmed its leading position as a world-class trade platform for international beauty companies. This success was driven by the fast growth of the beauty market in the Asia-Pacific region, with China at the center. Over two decades of existence, CBE has strenghtened its position as a major actor in the booming Chinese economy.