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È in edicola STILECAPELLI n° 4
la rivista moda-capelli per le star con 112 pagine di proposte d’avanguardia.

STILECAPELLI è distribuita selettivamente nelle edicole degli aeroporti,
nei duty free, nelle stazioni ferroviarie dei capoluoghi di provincia,
nei 50 HAIR SHOP italiani e nei 25 INFO POINT di EXPO MILANO.

La presentazione avverrà venerdì 29 maggio 2015 – ore 18:15
Piazza del Grillo 1 – Roma

“Biondo Platino” è l’opera prima di Roberto Carminati, noto hairstylist romano delle dive del cinema e della TV, appassionato di moda e architettura. È un racconto autobiografico, coraggioso e sincero, che parla di lui, del suo percorso, del mondo che lo circonda, glamour come la location che Roberto ha scelto per la presentazione del libro: “Scena Imperiale VII”, esclusivo salotto accanto al Palazzo del Grillo, a Roma.

7 – 9 giugno 2015
Presso Baia Flaminia Resort – Pesaro

LANCIO MODA FREESTYLE CLUB
Autunno/Inverno 2015-2016

La nuova collezione Step by Step

Moda e Formazione Tecnica

The Nominees are Announced:

Making household names of some of the hairdressing industry’s biggest talents, HJ’s – British Hairdressing Awards – has announced the nominees for this year’s British Hairdresser of the Year title:

• Darren Ambrose
• Errol Douglas
• Mark Hayes
• Gary Hooker & Michael Young
• Akin Konizi
• Mark Leeson
• Angelo Seminara
• Jamie Stevens

Each nominee will now be invited to submit a collection of eight exclusive images, showcasing their creative and technical ability, which will be judged independently, and anonymously by a panel of credible experts, with the results collated by a team of independent auditors.

For the cosmetics industry, the change of seasons is now much more than just the occasion to introduce new colours or scents. Market researches shows that Seasonality is becoming a key trend of the beauty market, with numerous brands launching product innovations adapted to seasonal conditions. The growth of cosmetic products developed to offer a targeted defence against the effects of specific weather conditions has been considerable over recent years.

Nel mercato cosmetico il cambio di stagione è ben più che un’occasione per introdurre nuove varianti di colore per capelli. Le ricerche di mercato dimostrano che la Stagionalità sta diventando una chiave importante per il mercato della bellezza, tanto che molti brands stanno lanciando prodotti innovativi sulla base delle condizioni di stagione. Sta crescendo negli ultimi anni infatti il mercato che vede diversi prodotti cosmetici differenziati a seconda del loro effetto su una particolare condizione atmosferica.

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in this market in China. Here are 7 steps to be established in the Chinese market of cosmetics.

• 1. Study the market:
  Before establishing into any market, you have to study it. First, we must see what appeals the Chinese people: in the field of cosmetics, the Chinese do not have the same desires and demands that the Western people.
• 2. Product Registration:
  It is imperative to register its products before exporting them. For this, there are some essential steps as designating a Chinese REP and declare to the SFDA. Then there is testing to check the products and a license is issued.
• 3. Identify distributors at trade shows:
  To settle in China, we must find distributors: they will sell your products to a store for consumers and they will buy. Trade shows exist in the world with as main theme, cosmetics. There are suppliers, retailers and distributors from around the world. To find a distributor we can try to locate it on a show dedicated to cosmetics.
• 4. Invest in brand awareness in China:
  A brand in China only work if it is known and has notoriety. Indeed, the Chinese prefer brands that are known and trusted rather than the new brands that nobody knows to avoid unpleasant surprises.
• 5. Use social networks to create a community:
  To become famous, we can use social networks to create a community. A community is a group of people who follow the news and events of a brand, and they are loyal people.
• 6. Facilitate distribution network:
  Animating a distribution network will allow to facilitate distribution process and to increase sales.
• 7. Check on copies or excesses of certain distributors:
  China as we know is used to copy a lot of things whether products or concepts. Therefore, we have to check that no product is copied or looks too close to something we did. So we have to regularly check the new products of our competitors.

Green brands need to focus on distribution if they are to widen appeal of sustainable products. Organic Monitor research finds the most successful green brands are those who have expanded distribution into mainstream channels.

I brand “green” devono focalizzarsi sulla distribuzione se vogliono aumentare la presa dei prodotti ecosostenibili. Una ricerca dell’Organic Monitor ha dimostrato che i brand “green” di maggior successo sono quelli che hanno ampliato la distribuzione anche al di fuori dei canali tradizionali.