UK women are seeking more quality from their hair care products and are using the web to find the best that money can buy which is helping to boost the prestige market as consumers look for luxury products at reduced prices.

According to market researcher Mintel, the women’s hair care market’s is seeing consistent thanks to the essential hygiene nature of products such as shampoo. And according to the firm’s Senior Beauty and Personal Care Analyst, Charlotte Libby, consumers are now demanding more quality from their products, menaing appearance-driven NPD is also driving the market.