We all love being pampered. Getting your hair done at Rodney Wayne is the best kind of pampering because you look good and feel great from the moment you walk in the door until weeks after you leave the salon. In this campaign we wanted to capture the feeling of being treated like you are truly special. The campaign references the supermodels of the 90s and embraces the festival-going global traveller, with a subtle nod to the 70s. We were inspired by the majestic power women of the 90s like Kate Moss, Gisele Bündchen and Linda Evangelista represented a time of effortless luxury and natural glamour that screamed freedom.

HAIR: Rodney Wayne – AU
Collection: One girl – 5 looks
Ph: Steven Chee
Make-up: AImie Fiebig
Fashion Stylist: Daisy Uffindell
Model: Ngahuia Williams
Creative Director: Richard Kavanagh