Organised by Salón Look, the objective of these awards is to highlight the professionals, companies and organisations in the hairdressing and beauty sectors whose creativity and efforts are promoting an improvement in training and business management as well as in promotion, information and social action. The winners will be selected from the finalists in each of the five categories. Theselection in the Best Professional Career in the beauty category includes: Claudia Di Paolo, Lovely Lashes and Lewis Amarante; and in hairdressing: Eduardo Sánchez, Luis Miguel Vecina and Sile Peluqueros; in Best Charitable Initiative: Córtate Madrid, Mensajeros de la Paz-Pelobus, and Wella; in Best Business Project in the beauty category: Idili Lizcano fromAlqvimia, Comercial Cosmética Valladolid and Novasonix and in the hairdressing category: Narcís Oriol Quintana, Laboratorios Valquer and Rizo’s; in Best Salon Concept in the aesthetic category: Haute Custom Beauty, Júcaro and The Organic Spa, and in the hairdressing category: Cool Day, La Barbería de Gracia and La Maison;in Best Communication: Belleza Activa, Flash Moda and Pink Secret Garden; in Best Training Project in the beauty category: Consuelo Silveira, ESEI and Nutec, and in the hairdressing category: Academias C&C, Cebado and Rizo’s. In addition, an Honorary Award is also given ateach eventto a professional of recognised standing in each of the sectors: Beauty and Hairdressing.

A total of 30 professionals, companies and organisations have been selected by the jury for the 5th Salón Look Awards, organised by Salón Look Madrid, the leading event in the field of beauty in the Spanish-speaking market, which is organised by IFEMA.  The winners of these awards will be announced next September at an event that will bring together the best beauty and hairdressing professionals in Spain, which on this occasion will be more relevant than ever, if this is possible, as it is celebrating its fifth anniversary. As a new feature at this event, and in order to achieve greater coverage amongst all the professionals and companies working in this sector, a new category has been created dedicated to training, aimed at rewarding the best projects in each of the sectors of hairdressing and beauty.

The selection of the finalists for these Vth Look Awards was made by a jury composed of Charo Izquierdo, director of Mercedes-Benz Fashion Week Madrid; Cristina Galmiche, beautician; Ana Parrilla, Clara Buedo, Itziar Salcedo, Isabel Juncosa and Javier Guerrero, journalists specialising in beauty; María Eugenia León, director of Belleza en Vena; Teresa de la Cierva, director of beauty at ABC and La Polvera; Magdalena Pérez, director of communications at Carmen Navarro; Cristina Huerta García, interior architect; Felícitas Ordás, hairdresser and president of Club Fígaro; Marián Vila, director of beauty at Divinity magazine; Oscar Mateo, market research and training Manager at Stanpa, the National Association of Perfumery and Cosmetics and Susana Salvadó, from Salón Look magazine.

Salón Look 2017, which marks the 20th anniversary since its creation, will be held from 3 to 5 November – from Friday to Sunday at the request of the sector. It will see a significant growth in firms and content, which has led it to include a new exhibition hall in addition to the previously used halls, to give a total of 5 exhibition halls at the IFEMA Feria de Madrid Exhibition Centre. This allows the exhibition to be organised in a more professional and focussed way. Over 400 direct exhibitors are expected to participate along with representation from more than 1,300 brands.