Salon International returns to ExCel London from 10-12 October 2020 to support the hairdressing industry after a challenging year

Salon International is back doing what it does best: celebrating the art, talent and community of hairdressing and reaffirming the business value of the industry.

With British hairdressing widely accepted as the best in the world, Salon International has long been at its heart. And, while the last few months have seen business put on hold, the coronavirus lockdown has also seen hairdressing in the spotlight more than ever, as clients across the country realised just how much they relied on professionals to make them look good and feel fantastic.

Salon International takes place at ExCeL London from 10^th – 12th October 2020

Now, as salons prepare to reopen there are new challenges; from running a safe, socially-distanced salon to finding creative solutions for clients and teams.  Such creative solutions are found by joining together.  Salon International returns to help the industry to navigate this new landscape and provide a platform of inspiration for salons and hairdressers to boost their business in a post-lockdown world with education, trends and products to put them ahead of the game.

SALON INTERNATIONAL LONDON 2020 : a Celebration of Colour

Colour has always been the biggest profit driver for salons, and in a post lockdown world it’s more important than ever. Salons will be facing drastic root regrowth and colour corrections galore and reassessing clients who have decided to grow out their greys gracefully during three months at home. With this in mind, Salon International will, this year, feature its first ever bespoke Colour Stage: a dedicated stage with open prep area and a schedule of education and experts talking about all aspects of the colour business. The show will also welcome colour houses from across the world as exhibitors, from big names to indie brands offering something new.

Colour has always been big business for salons and that’s never been more true than now, when clients are desperate to get back to the salon. Going forward, salons will need to think creatively about the colour services they offer, the products they’re using and how they can continue to provide dynamic and exciting results for clients. That’s why we’re putting colour at the heart of Salon International this year, with more education and inspiration than ever. Our guest artists and brands will be providing no shortage of creative solutions and ideas, from the commercial colour business through to inspirational looks, all of which reminds hairdressers why they love what they do!

Jayne Lewis-Orr, Executive Director of Salon International

Safety Measures for Salon International 2020

The Salon International team continues to consult as the event approaches to ensure the most up to date measures are in place. The team will implement changes steered by Government requirements along with ExCeL London and industry expert advice.