The first virtual Alternative Hair Show aired as planned across social media on Sunday 11th October with huge success. To date it has reached over 250,000 views and the numbers are still rising. In fact, only a few minutes into the show the Alternative Hair website crashed as 1000s of people tried to view the show
After months in planning and a last-minute hitch when long-term producer, John Walford, had to go into self-isolation, the 38th Alternative Hair Show went live at 4pm UK time, watched by an ever-increasing Global audience and presented by Alternative Hair Founder, Tony Rizzo, Alternative Hair Global President, Anthony Mascolo and Alternative Hair PR, Linda Evans.
International artistic teams, most of whom had previously appeared at the live shows in London, created presentations in their own countries with their personal interpretation of the theme: IMAGINE. From fields and studios, to salons and historical buildings including the magnificent Duomo in Florence, the backdrops themselves were inspiring and the work showed an incredible attention to detail and the vision to create something amazing within the close confines of today’s world.
INTERNATIONAL VISIONARY AWARDS
The International Visionary Award finals have become an increasingly important part of the event and this year the finalists each created their look and filmed their model as part of their entry. Judged by an international panel of top hairdressers the winners were announced live over Zoom. It was great to see the response on the faces of this year’s winners:
Cut & Colour – Xavier Arcarons, Spain
Men’s – Carles Sanchez Congost, Spain
Avantgarde – Eugene Low Wai Ket, Malaysia
Leading on from the Awards was the exciting announcement of the NEW VISIONARIES a new show element to be launched in 2021. To illustrate the concept Rudi Rizzo, Tony’s youngest son, showed a short presentation for Mr Rizzo.
CHARITY FUND-RAISING
Of course, Alternative Hair is about creativity, inspiration and entertainment but at its heart is fund-raising for Fighting Leukaemia, Blood Cancer UK and World Child Cancer. The audience was reminded throughout the Show that even the smallest donation can change lives with films and appeals emphasising the ultimate goal of Alternative Hair – to find a cure to guarantee every person suffering from blood cancer survives.
THE 2020 ARTISTIC TEAMS WERE:
Sanrizz – Anne Veck – Beauty Underground – Carlo Bay – Dmitry Vinokurov – Gogen – Ken Zhou – Klaus Peter Ochs – Kohsuke Visual Network – Mikel Luzea – Robert Cromeans – Saco – Sebastian Artistic Team – Rudi Mostarda – Stevo Pavlovic – TIGI Creative Team
