‘Equilibrium’ – a collection inspired strongly by the modern-day challenge of knowing the role Artificial Intelligence (AI) should play in society and art.
The power of AI can allow us to create anything without boundaries at the click of a button. But do we really understand the impact this seemingly limitless technology will have?
Is the image you are looking at authentic and original or is it created artificially by a computer?
Does it matter?
Jude McEwen explores this concept through her collection of exaggerated shapes and unique gravity-defying hairstyles as a testament to the power of creativity and hands-on skill. 
The extreme use of light and dark across the collection, is designed to show a powerful balance and elevated level of art. It should have you asking the question of ‘is it real?’

Hair: Jude McEwen
Ph: Andrew O’Toole
Make-up: Janice Wu
Stylist: Ella Murphy