MARK WOOLLEY, founder of Electric hairdressing, recently presented the last Voices seminar of 2013 at the L’ORÉAL INTERNATIONAL ACADEMY. Mark treated guests to a retrospective look at some of Electric’s most iconic collections, with members of the artistic team recreating some of the looks live. Looks recreated for the night included an avant-garde take on soldiers; Electric’s unique’broken weight line’take on the classic bob and textured styles fit for the catwalk. Mark also talked about the philosophy behind Electric and how he had always set out to create a quintessentially British brand.