China has been highlighted as te most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues. This is because the younger population in the region are viewed as the ultimate “beauty junkies” a new report claims. Penetration was low for device usage but it was well above average in China were beauty devices are used by nearly 60 % of respondents to the study. The vast majority of chinese women said that ageing is their number one concern, a very low percentage of them actually use devices to help reduce the issue, signaling an opportunity dor device marketers.