With the acquisition of the hair care company, Henkel further strengthens its hair professional business. Consumer goods company Henkel is to take over the hair care company Nattura Laboratorios, with head offices in Guadalajara, Mexico, together with concomitant companies in the USA, Columbia and Spain. Henkel reports that the deal includes some leading brands in the professional hair care market, including Pravana and Tec Italy.
“The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our Beauty Care business. They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market”, says Pascal Houdayer, Executive Vice President and responsible for Henkel’s Beauty Care business.
“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market”, explains Hans Van Bylen, Henkel CEO.
