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Hairstylists

When aristocracy meets anarchy.

Cultures clash and tables are turned in the new Sassoon collection as the hoi polloi of the city streets storm the portals of the English aristocracy. The metropolitan chic of a short sharp Sassoon haircut becomes a badge of English eccentricity when worn with posh hunting pinks or the muted sage green of a Harris Tweed hacking jacket.Inspired by the fantasy of romantic rural life created in the films of William Powell and Emeric Pressburger in the early 1950s and Gerald Brockhurst’s society portraits of London’s wealthy and fashionable set in the 1930s, this collection presents a new look that mixes the urban and the pastoral.Cuts are a combination of soft graduation, rounded interior shapes and the long foppish fringes of the typical English gent. International Creative Director Mark Hayes says ‘The idea is to create a little cap of hair on top of the head and then short or long hair is left underneath creating a ‘shape on shape’ effect. This collection is all about marrying the metropolitan chic of Sassoon geometry with the aristocratic elitism of the heritage country look that England is renowned for.’ Colours are plucked from the morning dew of a country hedgerow or found in the dark green of the moss and purple heather of a bleak damp moor. Edward Darley, UK Colour Director says ‘ We’re using colours in a completely new way in this collection, lots of royal blue, starched white and ox-blood which are colours associated with traditional English dress rather than hair.’Rural England has been re-invigorated.  It’s rich traditions and heritage combined with Britain’s unique urban style to create a new look for a modern world. This is New Britannia. The Clipso group franchisees travelled to Paris recently for a specially organised L’Oréal Business Forum. As well as the tailor-made forum, the team had plenty of time to bond, including a trip to the Lido – the cabaret bar on the Champ-Elysées for an evening of music and dance. Said Russel McGrath, manager of Clipso, Watford:”L’Oréal Business Forum trip was a fantastic team-bonding weekend, full of great ideas, interesting marketing proposals and lots of fun”.

Cut Colour: Sassoon Creative Team led by Mark Hayes | International Creative Director Colour Product: Chromatology by Sassoon Professional Products: Sassoon Professional Make Up: Daniel Kolaric Photographer: Colin Roy

SE SUBE DE NUEVO A LA PASARELA EN EL CERTAMEN DE MISS SEVILLA

Por segundo año consecutivo ALQVIMIA ha estado presente en la gala de elección de la nueva Miss Sevilla 2008. La elegida que representará a esta provincia en el Certamen de Miss Sevilla de este año, Carmen Laura Sánchez Pérez, fue obsequiada con un completo lote de productos de la marca valorado en más de 600€.

Además, ALQVIMIA obsequió también a las 22 candidatas al título, así como a los miembros del jurado, con una de sus inmejorables emulsiones, el Anti-Stress Body Elixir, que entusiasmó a los obsequiados.

Como cada año, a la gala no faltaron importantes personalidades del mundo de la belleza y la moda, como su propia organizadora, la modelo y Miss España 1989, Raquel Revuelta, entre otras personalidades de reconocido prestigio tanto a nivel nacional como internacional.
Asimismo, a lo largo de toda la noche, ALQVIMIA estuvo presente ante el público andaluz gracias a las menciones y agradecimientos específicos por parte de los presentadores del acto, a la vez que la imagen de la marca no faltó en todo el material desplegado para la gala. Una nueva colaboración en esta gran cita de la belleza y la moda, así como un buen escaparate donde ALQVIMIA se vuelve a posicionar como marca de prestigio.